Hockey’s not just a sport — it’s a culture, a community, and for many of us, a way of life. At Crazy Hockey Dad, we’re all about celebrating that spirit in every corner of the rink — and that includes the rising power and presence of girls and women in the game.
With that, we’re beyond excited to introduce our newest product:
Flow Retainer — our first-ever hockey hair tie built for ponytails and top knots.
Designed to handle sweat, speed, and style — this one’s for the hockey girls who go hard in the corners and still skate with flair.
But this drop isn’t just about gear — it’s also about people.
We’re proud to announce that Millie Rose Sirum has teamed up with Crazy Hockey Dad as an ambassador for Flow Retainer. Millie, an Oslo native, just wrapped up her college hockey career in the U.S. and has proudly represented Norway on the national team. With her experience, energy, and attitude, she’s exactly the kind of role model the game needs — on and off the ice.
As women’s and girls’ hockey continues to grow, we know how important strong, visible role models are. Millie is proof that hard work, passion, and dedication can take you anywhere — and we’re lucky to have her on the team.
To every girl who’s laced up skates, rocked a ponytail under a helmet, and dreamed of making a difference — this one’s for you.
Let’s grow the game. Let’s keep the flow alive.